Re-imagining stories for the mobile audience
Nomad Editions was founded at the dawn of the mobile revolution to re-imagine story telling for digital devices. Entrepreneurs and media mavens Mark Edmiston and Marjorie Martay began the venture as a sort of movie studio for magazine editors, creating a platform for independent journalists to publish digital magazines around focused areas of interest. When that business plan struggled to pan out, we shifted to an agency business, offering content strategy and custom content production to clients in a variety of categories.
A taste of fine dining, made for mobile
JBFTaste, a product targeted to the patrons of America’s best restaurants—James Beard award winners—featured groundbreaking creative technologies and beautiful, rich, engaging content. Innovative, interactive ad units featuring 3D-spin, video, and advanced audience and engagement tracking captured the attention of leading brands, while exciting restaurant goers and chefs alike.
Winning support from a variety of luxury marketers, industry leaders and restaurant customers, the product featured a directory of James Beard Foundation award winners and honorees, an events calendar, recipes with an innovative cooking mode, and loads of interactive content along five verticals about the best restaurants in America.
Technically, the project also included an API that allowed the highly-valued restaurant and events directories to port out to other platforms for partner audiences (which, among other uses, resulted in a voice-searchable listing that could be integrated with automotive dash-navs and smart speakers).
