Hi, there. My name is Erik Spooner. I'm an entrepreneurial leader and MBA candidate with two decades of experience making and directing creative work in the media, entertainment and technology industries.  In that time, I’ve become accomplished at designing strategies, stories, products and experiences, and driving the teams that make them.


Currently I collaborate with a team of great journalists, marketers and designers at Ad Age, where we chronicle the advertising and marketing industry. Our products include a daily grind of news at AdAge.com, our bi-weekly print magazine, video products, an industry research datacenter, a professional services platform, thought leadership and custom content, and live events. You should check them out. Recently, we did a little facelift with our friends at OCD, the Original Champions of Design. I hope you like it.


Before Ad Age, I designed for digital start-ups and consumer media brands such as Discover, UsWeekly, RollingStone and many more. My work also included development, design and content strategy for consumer brands in the pharmaceutical, food and dining, health and travel categories. By fostering strong, collaborative, multi-disciplinary creative teams, I have had the pleasure of working on projects large and small that delighted audiences and built businesses.

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In addition to practicing design, I'm a visiting assistant professor at Pratt Institute, where I teach foundational design and design research courses in the undergrad Communications Design department. I'm also working on my MBA at the Berlin School of Creative Leadership, working to graduate in 2020. 

Hailing from Nashville, Tennessee, I moved to Brooklyn in 2002 to pursue my undergraduate degree at Pratt. That education, and my experience as a designer and leader, has helped me learn to use a design lens to develop plans and drive execution toward successful business outcomes. My other, and perhaps first, professional passion comes from a love of narrative experience. Whether with linear storytelling through printed words and pictures, a feature film, or using a live space, exhibition, pop-up shop, conference, theatrical experience, or other non-linear form, I believe the power of storytelling is one of those things that brings people together. 

In addition to my work, I obsess over the media and creative industries, design, photography and all things Berlin—a place I have spent a significant amount of time, and that I like to return to whenever I can.

If you have a project you'd like to discuss together, I hope you'll say hello.